BLACK FRIDAY - The symbol of our throwaway society?
Black Friday has long since become more than just a simple sales day—it has become a global phenomenon that kicks off the hectic Christmas shopping season and is a symbol of consumer society. Millions of people flock to stores or pounce online for tempting bargains.
But behind this hunt for the lowest prices lies a dark side that we cannot ignore: the throwaway culture and its massive impact on our environment.
The true story behind the discounts
The deep discounts offered on Black Friday often seem too good to be true—and in a way, they are. They aren't gifts, but the result of an economic system based on mass production and a constant cycle of buying and throwing away.
If a product can be reduced by 50%, 70%, or even 90%, the question arises: What was the true production value of this item? Were inferior materials used to drive down manufacturing costs? Were workers poorly paid so we could afford these "bargains"?
The consumer behavior fueled by Black Friday is worrying. It makes us feel like products have no lasting value and are easily replaced. But this throwaway culture has serious consequences. Resources like water, minerals, and energy are consumed in vast quantities to produce products that end up in the trash after a short period of use. Mountains of waste are growing, and our environment is paying the price for our thoughtless consumption.
A different approach to BLACK FRIDAY at MAGNA Atelier
At MAGNA Atelier, we consciously want to distance ourselves from this trend. For us, sustainability is more than just a fad or a buzzword—it is the foundation of our philosophy.
We believe that luxury today is defined not only by aesthetic design, but by the responsibility we take for our materials and the way they are manufactured. Each of our tables is unique, crafted from the outset with care and a deep respect for nature and our planet's resources.
Our prices are calculated fairly year-round. We don't rely on artificially high margins to offer large discounts later. Instead, our prices reflect the value of craftsmanship, high-quality materials, and sustainable manufacturing.
This also means that we don't lure customers with Black Friday discounts – our products are worth their price and remain so year-round. Anyone who chooses a MAGNA Atelier table is investing in a piece of furniture that will be treasured for a lifetime and beyond.
Food for thought: Do we have to own everything just because it’s cheap?
This year's Black Friday could also be an opportunity to critically examine our own purchasing behavior. Do we really need to own more and more things just because they're temporarily cheaper? Or should we instead invest in quality and durability year-round? The idea that products only have value if they're cheap undermines respect for craftsmanship, creativity, and our planet's resources.
At MAGNA Atelier, we want to inspire a rethink. A high-quality piece of furniture is an investment—not only in your own home decor, but also in the future of our planet. We rely on materials known for their durability and combine them with craftsmanship passed down from generation to generation. Our tables are designed to impress not only visually, but also with their history and the values they represent.
Our exclusive Calacatta Viola collection
For this year's Black Friday, we have put together a special collection that reflects our values: our exclusive series made of Calacatta Viola natural stone.
Calacatta Viola is known for its fascinating purple veins that transform any surface into a work of art.
This limited collection includes, among others, the Octagon dining table , the Victoria dining table , the Rome side table and the Colorado coffee table .
Each of these pieces is more than just a piece of furniture – it is a tribute to the timeless beauty of nature and the result of sustainable craftsmanship.
Sustainability as appreciation
A MAGNA Atelier table is a conscious decision against the throwaway culture and for the appreciation of nature.
Each piece is designed to last a lifetime and transcend generations. Let's reimagine Black Friday together and make sustainable choices – for products that last and for a world that offers a future for all of us.
Sincerely,
Your MAGNA Atelier Team
